Marketing
Marketing is defined by the American Marketing Association as:
https://en.wikipedia.org/wiki/American_Marketing_Association
“the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.“
In order to be successful in business, you need to market your product. In the case of FISRT, The FIRST Responders – Team 5567 need to market their robot, their design, their culture and their attitude. This is accomplished through various media outlets like Twitter, Instagram, Facebook and YouTube.
Branding
Branding is a concept that extends far beyond the marketingof “brand name” designer jeans and other products. A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.
https://www.marketing-schools.org/types-of-marketing/brand-marketing.html
In order to market successfully you need to have a brand to market. In this case, we have chosen to market the team as “The FIRST Responders”. As such we also incorporate ideas behind what a FIRST Responder in the world stands for. We put an emphasis on “Safety” as well as incorporating a logo with an ECG pattern. We build on this theme as a team with a “We have heart!” attitude through gestures and signage. In addition to our slogans and sayings, we also use the heart on marketing’s materials like buttons, signs for the spectators and and flyers for various fundraisers and events.